Basics of Facebook Ads Manager
For the purpose of creating and managing your Facebook Ad Campaigns, go to the Facebook Ads Manager.
Facebook Ads Manager can be used to:
- Set up Facebook ad campaigns.
- Make fresh ad sets and ads.
- controlling Facebook ad bids.
- Identify a variety of audiences.
- Improve your advertising campaigns.
- Monitor the results of your marketing activities.
- Put your Facebook ad campaigns to the test.
Making the most of your Facebook advertising budget will depend on your ability to navigate the Ads Manager.
Using and navigating the Ads Manager
Your ad campaigns are managed and created in the Ads Manager.
First, go to the Ads Manager. You can access it by clicking this link, going there via the Business Manager, or by utilizing the Facebook Ads Manager Mobile App.
Look at this diagram to get a sense of how to use a brand-new Ads Manager dashboard:
- Main Navigation Menu: To access other features like Business Manager or Audiences, click the dots icon.
- New Ad Campaigns Creation: To create fresh ad campaigns, go here.
- Campaign View: Once your Facebook campaigns are up and running, information about each one will be available in this view.
- Ad Set View: You can compare your ad sets using the information on each of them that this view provides.
- Ads View: You can get details about each of your running ads from this view.
- Columns: You can toggle among the various columns in this drop-down menu to view different metrics related to your campaigns, ad sets, or ads.
- Campaign Breakdown: With Breakdown, you may filter your results by delivery, activity, or time.
- The Data Field: Here all of your data will be shown once you begin creating ad campaigns.
Now that you know how to use the Ads Manager quite fundamentally, let’s launch our first campaign and have some fun!
Setting up a Facebook advertising campaign
Click the green + Create button in your Ads Manager’s Campaigns tab to start a new campaign.
Step 1: Choose your campaign objective
You can select from a few campaign objectives on Facebook that align with your advertising aims. For instance, you would use Store Traffic if you wanted to increase traffic to a physical site. Use conversions if you’re directing traffic to a website.
When creating a marketing campaign, selecting the appropriate objective is the first important choice. Here is a brief explanation of your options if you’re unsure which goal is best for you:
- Awareness: It is the process of making people aware of your company and the products or services you offer.
- Traffic: Use advertisements to pull users away from Facebook and onto your website.
- Engagement: Encourage commenting, liking, and sharing of your content to increase online engagement for your brand.
- Leads: Create leads on Facebook using forms that you may then follow up with.
- App Promotion: Direct people who see your advertisements to the app store so they can download your app.
- Sales: Highlight the products in your online store in advertisements that invite browsing and purchasing.
Facebook uses objectives to choose other campaign components including available ad types, bidding possibilities, and how the campaign is optimized.
Step 2: Name your ad campaign
As you develop and execute additional campaigns, naming conventions might be a simple method to keep them organized. Additionally, it prepares you for incredibly effective reporting when it comes time to review your findings afterward.
Step 3: Select ad categories, do A/B test and optimize the campaign budget
We have some choices to make about the campaign as a whole on the following page. These consist of:
- Special categories for ads
- Testing A/B
- Campaign financial management
First, you must specify which Special Category your advertisement will come under. The majority of advertising won’t, but it’s crucial to look to see if any of them apply to yours.
The next step is to decide if A/B testing will be used. You can conduct experiments and gather data that reveals the top-performing creativity, placement, audience, and delivery optimization strategies by creating a split test, often known as an A/B test.
Setting this up allows you to improve your campaigns and make sure they are operating as efficiently as possible. Visit our Facebook advertisements A/B testing guide for a step-by-step explanation of how to start up A/B testing right immediately.
The Advantage campaign budget + comes last. When this option is enabled, Facebook will choose the most efficient method to divide your campaign money among all of your ad sets. If you’d prefer not to do this, you can manually decide how much money will go to each ad set.
Step 4: Set up your campaign ad budget
In general, you will have to choose between:
- Your budget type (daily or lifetime)
- How much you will spend (over a day or the entire campaign)
- The scheduled start & end date of your campaign
Be sure to give your budget plenty of thought. If you spend too much money, you won’t have any leftovers for future efforts; if you spend too little, it will be challenging to achieve the desired outcomes.
Step 5: Choosing the target audience
Facebook offers numerous effective ways to target audiences.
You have two options in this stage of campaign setup.
- Create a new Facebook target audience.
- Use a Saved Audience.
Facebook will show you your anticipated daily reach as you grow your audience and use the meter on the right side of the page to indicate whether or not your audience is too large or too little.
You may target Facebook likes or interests, habits, and even demographics with Facebook audiences. All of this enables you to develop extremely targeted audiences for your campaign.
We’ll go into more detail about this later, but one of the most crucial things you’ll do when running Facebook ads is to set up the proper target audience.
Step 6: Set up your placements
You choose where your advertising will appear in this step’s large Facebook network. However, the objective you have selected for your campaign will constrain your options.
Facebook will by default choose automatic placements that it thinks would produce the best outcomes for you. You can even decide to pick your own placements if you’d like.
The complete list of your placement options is shown below:
Feeds
- Facebook News Feed
- Instagram Feed
- Facebook Marketplace
- Facebook Video Feeds
- Facebook Right Column
- Instagram Explore
- Messenger Inbox
Stories
- Facebook Stories
- Instagram Stories
- Messenger Stories
Even though Facebook does an excellent job of automatically optimizing your ad placements, it’s still crucial to conduct your own split testing. You can find out where your advertisements are having the most effect (for the least amount of money).
Step 7: Set up your Facebook ads
The creation of the Facebook Ad Campaign comes to a close with this step. Here, you can add your ad photos and copy and choose your desired Facebook ad type.
In the subsequent chapter, we’ll cover designing the greatest Facebook advertising in greater detail, but for the time being, let’s look at the fundamentals of creating an ad.
You must initially decide between two options:
- Create a new ad.
- Use an existing post from your page.
- Use a Creative Hub mockup.
You must enter each component of your advertisement when starting from fresh, including the images, videos, copy, etc. In the section titled “Ad Creative,” you can find all of these.
Click Publish once you have finished filling out all of the information.
You’ve successfully created your first Facebook ad campaign!
Read Our Article on “How to Setup Good ads” If you want to run Google Ads