What is SEO?
SEO stands for search engine optimization, and it is not at all mysterious. Sending signals to search engines that your sites are worthy of showing up in Google’s index is a measured, repeatable process called SEO. SEO Marketing
algorithm-In order to determine which website should appear first for a user’s search, Google basically assigns each website and each Google search a score using a complicated mathematical process known as an algorithm.
Consider the algorithm as a set of empty buckets. You receive a score for the value of your website, a score for the number of sites that link to you, and a score for the level of public trust in you from each of the three buckets. More buckets in the algorithm must be filled than any other website for you to succeed.
By having the greatest score for your website’s authority, quality, and rating as the most dependable retailer for the search that consumers are conducting, you may influence how high you appear in search results.
The good news is that there are a lot of buckets, and you have the chance to improve your ranking for each bucket that the algorithm uses to determine your ranking by adding your scores to it. In order to truly optimize your site for search results, you must achieve the greatest possible score in each of these criteria.
The three primary buckets that you need to be aware of for search rankings
The three primary buckets that you need to be aware of for search rankings are 1. quality 2. trust and 3. authority.
- Some buckets are now worth more than others. Therefore, quality is what Google is attempting to gauge when attempting to determine what sites should rank: the ability to provide something worthwhile, distinctive, or intriguing to Google’s searchers.
- Google has no means of knowing if your t-shirts or your t-shirt website is better than anyone else’s, even though your t-shirts might seem fairly great. This is because the content is the same for everyone. Offer them engaging stuff instead.
- For instance, allow them to customize their t-shirts. Provide them with instructions on how to wash it. What’s the number of threads? Is it resistant to stains? Should you wear something like this in the summer or is it better suited for the winter?
- Inform the public or maybe just be more imaginative. Encourage individuals to upload photos of themselves wearing the shirt. Organize an audience for your goods by building a community. Obtain a prominent person to wear it, then post a picture of them online.
- When trying to rank your website in Google, trust is another crucial category that you need to be aware of. Google aims to show sites that are trustworthy because it wants to show its searchers the finest websites possible, not just any websites.
Google has made it clear that one thing it likes to do is penalize websites, shops, or businesses that consistently receive negative feedback. If your website receives a lot of negative feedback, Google will eventually decide not to list it in its rankings because it doesn’t want to show it to its searchers. So demonstrate your reliability to Google’s algorithm.